Before bento boxes and thermal sleeves, kids in the 1970s brought their favorite characters to school every day—on metal lunchboxes. What was once a $2 back-to-school item is now a hot collector category, with certain vintage lunchboxes selling for thousands. And yes, in some cases, they’re worth more than a used car.
1. 1979 “The Incredible Hulk” Metal Lunchbox
Based on the hit TV series starring Lou Ferrigno, this lunchbox has become one of the most sought-after superhero collectibles from the era. A complete set with the matching Thermos in near-mint condition has sold for over $3,500 at auction. It’s bold, rare, and nostalgic gold for Marvel fans.
2. 1973 “The Jetsons” Lunchbox
While The Jetsons originally aired in the 60s, this 1973 lunchbox hit shelves during a rerun boom. With its futuristic design and bright colors, collectors love it—and they’re willing to pay. Mint examples can sell for $1,500–$2,500, especially with the original Thermos intact.
3. 1978 “Star Wars” Dome-Top Lunchbox
The original Star Wars merchandise wave flooded stores in the late 70s, and this lunchbox rode the hype. It features A New Hope imagery on a unique dome-top shape, making it one of the most iconic lunchboxes of all time. Pristine versions with no rust or dents have sold for over $4,000.
4. 1974 “Planet of the Apes” Metal Lunchbox
This box is a favorite among sci-fi collectors. The artwork is detailed and dark—far from the typical Saturday morning cartoon vibe. Fewer of these survived in good condition, which is why clean versions with the Thermos have sold in the $2,000–$3,000 range.
5. 1972 “Scooby-Doo, Where Are You!”
Everyone’s favorite mystery-solving dog had his own metal lunchbox—and collectors are howling over it. The 1972 model with full-color cartoon graphics and bold typeface can go for $1,200–$2,200, especially if it still has the original Thermos and zero rust on the interior.
6. 1975 “The Six Million Dollar Man” Lunchbox
Steve Austin didn’t just dominate TV—he dominated school lunchrooms too. This bright red lunchbox with bionic action scenes is now pulling strong auction prices. In mint condition with the Thermos? Expect to see it listed for $2,500 or more.
The Bottom Line
Those tin lunchboxes that once held PB&Js and fruit snacks are now holding serious value. Condition is everything, and original Thermoses significantly boost prices. If you’ve got one of these tucked away—or spot one at a garage sale—it’s worth checking. Because some 70s lunchboxes aren’t just nostalgic—they’re collectible assets hiding in plain sight.
Alexander Clark is a financial writer with a knack for breaking down complex market trends and economic shifts. As a contributor to The Daily Overview, he offers readers clear, insightful analysis on everything from market movements to personal finance strategies. With a keen eye for detail and a passion for keeping up with the fast-paced world of finance, Alexander strives to make financial news accessible and engaging for everyone.
