Back in 1999, Pokémon cards were just another playground obsession. But today, that $2.47 pack from Walmart could’ve turned into something far more valuable than a few hours of trading at recess. A handful of early cards, especially those from the first U.S. release, have exploded in value—with a few even topping six figures at auction. If you were a kid who liked to keep things in mint condition, congratulations. You might be sitting on a portfolio that outperformed the stock market.
So how far could $1,000 have gone? Here’s a look at what a smart collector’s stash would be worth today—and why these specific cards reached such dizzying prices.
Charizard (1999) Base Set First Edition Holo
This is the crown jewel of the Pokémon world. The Base Set First Edition Charizard, especially in pristine condition, has sold for over $400,000. In March 2022, one hit $420,000 at auction (Source: Forbes). Prices have cooled since then—a 2024 sale landed at $168,000—but even that is an eye-watering number for a piece of cardboard.
If you’d put $1,000 into packs back in ’99 at $2.47 each, you could have bought around 404 packs. And if those packs happened to include multiple First Edition Charizards in good condition? Even one would mean a massive return. Half a dozen? Life-changing.
No-Rarity Base Set Charizard (Japan, 1999)
Before Pokémon cards even hit the U.S., Japan had already released the original set—including the no-rarity Charizard. These cards lack the symbol that later signified card rarity, which ironically makes them more rare and desirable today.
One signed and graded version sold for $324,000 in 2022. Another unsigned no-rarity Charizard from Japan went for $300,000 in 2023 (Source: Altan Insights). While you may not have been able to pick up a signed copy in ’99, even finding a couple of no-rarity Charizards in your imported packs would have been a home run. A $1,000 investment could easily be worth over $600,000 today if you pulled just two.
What Makes These Cards So Valuable?
At the core, it comes down to rarity, condition, and nostalgia. First editions and limited-run prints make up a small fraction of the total cards in circulation. Pair that with high-quality grading and iconic artwork, and you’ve got a recipe for serious collector demand.
Condition matters more than most people realize. Cards that were handled, played with, or bent lose a significant chunk of their value. On the other hand, a mint-condition card in a sealed case with official grading can command top dollar. The better the condition, the more a collector is willing to pay.
Is It Too Late to Cash In?
While the market peaked in 2022, the game isn’t necessarily over. Prices have pulled back, but that happens in every collectible market. Long-term collectors might see this as a dip worth buying. For those who already own rare cards, it’s still a strong time to get them graded and explore selling options.
Just like any asset, value depends on timing, condition, and demand. Whether Pokémon cards reach new highs again remains to be seen, but the ones from 1999 already proved their worth. And for anyone who bought in early—whether by luck or foresight—it turned out to be one of the best investments of the decade.
Alexander Clark is a financial writer with a knack for breaking down complex market trends and economic shifts. As a contributor to The Daily Overview, he offers readers clear, insightful analysis on everything from market movements to personal finance strategies. With a keen eye for detail and a passion for keeping up with the fast-paced world of finance, Alexander strives to make financial news accessible and engaging for everyone.
