Dollar Tree drops $1 promise as CEO says $7 items are the new norm
Dollar Tree has officially abandoned its long-standing commitment to pricing all items at $1 or less. CEO Michael Witynski announced during the company’s Q2 2024 earnings call that multi-price formats will now be the standard across all 8,700+ stores. This shift builds on the introduction of higher-priced items since 2021, now extending up to $7…