Shoppers ditch soft luxury for hard luxury, warns Angara boss Ankur Daga
Shoppers are quietly trading logo handbags and seasonal sneakers for diamond solitaires and gold bracelets, warns Angara chief executive Ankur Daga, who says younger buyers are “prioritizing affordability and stone size in lab-grown diamonds” over the latest fashion drops. His warning lands just as Bain and Altagamma data point to a luxury market that is…